Joined-up thinking – and the very latest in technology – means the ability to offer customers the exciting entertainment experiences they crave
Megatrends are making their mark in the video industry, affecting device manufacturers, content distributors and consumers alike.
These trends include the collision between over-the-top (OTT ) content distribution using the internet and pay TV business models, the blossoming of connected TV strategies and the increasing importance of social media in TV.
As these shifts occur, consumer electronics manufacturers, operators and media companies look to evolve new business models to profit from these trends, combining ideas to deliver new solutions which contribute to a mature and rich multiscreen, multiroom experience for consumers.
ACCESS understands and is excited about these megatrends. It will continue to use its experience of providing advanced software technologies for digital devices including mobile phones, games devices, TVs and set-top boxes to deliver solutions that rise to the challenge of these industry shifts.
In what is undoubtedly an increasingly fragmented digital market, standards to achieve uniformity and consistency in software development are of key importance. The flood of smartphones, digital TVs and tablets on to the high street means that consumers increasingly want to share the content they have purchased and created.
The Digital Living Network Alliance standard, for example, focuses on allowing customers to easily access, search and share digital content in the home. HbbTV, the new standard for interactivity, is also gaining ground fast throughout Europe and has been developed to provide exciting new TV experiences by merging the worlds of broadcast TV and broadband internet.
Dr Neale Foster, ACCESS vice president of Global Sales IA , says: “We believe in the power of standard-based technology and we draw on our experience of shipping our solutions in over one billion devices worldwide to deliver next-generation technologies. With these solutions we enable exciting features such as ‘swipe-to-share’, a consumer-friendly method of viewing video from a camcorder straight to your own or a friend’s TV, tablet, PC or smartphone.
“ACCESS offers device manufacturers, middleware companies and operators a tool kit of solutions in connected home, connected TV and OTT which they can use to fuel innovation and revenue by creating the funky experiences that consumers now demand.”