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#DCS2016: How The LAD Bible became one of the UK’s most-visited websites

Through producing content which is engaging and shareable, The LAD Bible, established in May 2012, has come out of nowhere to be the eleventh most-visited website in the UK, according to data analytics website Alexa.  


Speaking at The Digital Content Summit 2016 in London, James Wigley, commercial director at The LAD Bible Group, said: “We tell stories people want to tell their friends about (it is what we built our business on) stories that delight.

“There is no greater measure they content measure than shares.”

The site is mainly read by 16 to 30 year-olds. Wigley said: “You have seconds to prove your relevance. The attention span of the younger demographic is about eight seconds.”

Wigley explained as there is so much information out there to get the younger generations’ attention you have to engage them immediately.

It is about finding stories people want to share and looking at what they are talking about.

For example, The LAD Bible realised that a lot of people were having conversations about grime star Stormzy and they noticed an article written him got lots of shares.

On the back of this, further articles were written about his attempt to beat The X Factor to the Christmas number one spot.

The LAD Bible then made a video of a rap-off between Stormzy and Kevin Hart when Hart and Ice Cube were in the UK to promote their new movie Ride Along 2.

The video received millions of views.

Wigley said: “Keep it brief, keep it real. Raw is good, and keep it about the content.”


Click here to catch up on our coverage from The Digital Content Summit 2016.