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#DCS2015: Listen to what your audience has to say

24th April 2015  | Latest News Technology

Firms need to be willing to listen to what their audiences have to say, an expert said. Speaking at The Digital Content Summit in London, Digital Catapult's head of digital engagement and content Sade Laja explained it is important to monitor feedback. When a piece about the Budget gained popularity, for example, her organisation could measure pageviews, but…

Customers try first Apple Watches

24th April 2015  | Latest News Technology

The Apple Watch is reaching the wrists of customers for the first time today and the smartwatch's own bespoke App Store has also been launched. The new wearable - the first Apple has made, and the company's first new product line since the death of Steve Jobs in 2011 - connects to an iPhone but also…

#DCS2015: Personalisation critical to mobile marketing

24th April 2015  | Latest News Technology

When marketing on mobile devices it is critical that the content displayed is personalised and relevant to individual users, according to an industry expert. Speaking at The Digital Content Summit 2015 in London, Coral's head of social marketing Tania Seif said that changing trends are opening new avenues to marketers. 82 per cent of the audience at…

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