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Sexing up strategy

Experts thrash out the importance of top-line support when it comes to shifting customer service up a gear Customer Service experts must speak the language of business if they want their bosses to take more than a passing interest in the customer experience, according to Maria McCann, director of customer services at Spotify. “You have to [...]

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Feel the pulse of your people

Getting feedback from your customers is one thing – knowing what to do with it is another. How can a business unlock the secrets to a more prosperous future?   Organisations are pumping money into keeping the customer happy, but how do they know if they’ve got it right? Here expert Ian Golding outlines some [...]

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Make them Dellighted

Getting closer to your customers is the key to keeping them happy, according to computer giant Dell Satisfying customers is no longer good enough – they need to be delighted. So says Gary Fox, executive director of customer experience at computer giant Dell. And he has spent the past couple of years introducing a customer-experience programme to [...]

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