Business Reporter

As every man and his bishop will know, the Pope recently made quite a fuss by joining the gilded ranks of the so-called Twitterati. And if he can turn to social media to address the masses, why can’t Santa? It seems someone beat me to this pleasant thought: in an email entitled “Santa turns to [...]

Get training right by embracing new learning platforms, or risk throwing money down the drain Businesses invest thousands of pounds on training every year, but the question remains: are employees ever really engaged or does it go in one ear and out the other? Employee engagement is considered one of the major challenges in delivering [...]

Organisations need to embrace the rise of social collaboration or risk being left behind We’re all aware of the influx of developments in the way we communicate, connect and share information over the web. Geographical distance is fast becoming irrelevant. Facebook, Twitter, LinkedIn, smartphone, broadband and 3G are terms that we’re all familiar with, but [...]

Britain is facing low growth and worsening living standards, but Ben Page argues that the recession can actually boost employee engagement Why should employers be concerned with the level of engagement among their employees? Simply put: because they cannot succeed for long without it. Most leaders know this, but sometimes get blown off course by [...]

Creating a compelling employee brand is key for engagement and driving success More than half of employees today get information about their organization from external media sources. Along with the advances in online technologies and social networks, an organisation’s brand is no longer as controllable as it once was. In this online age of ultra-connectivity [...]

Companies are turning to social media as a fast and cost effective way to gauge customer experience Upload a holiday snap to Facebook, re-tweet a news link or even advertise your employment credentials… Social media has got us all hooked as we key-tap, scroll and touch-screen our way through our daily lives. So it comes [...]

It may have started as damage limitation, but Panasonic’s move into social media has become a profitable as well as powerful way to talk to customers When an incorrect story about a TV recall went viral, Panasonic knew it had to embrace social media. “We hadn’t recalled any TVs but with people posting that we had [...]

If customers like you, they’ll tell someone else. With social media, that can reach a very wide audience Consumers are increasingly looking to social media to help them make purchasing decisions. A Europe-wide survey of 3,000 consumers by software firm eGain found that more than one in five people made a decision to buy goods or [...]

Joined-up thinking – and the very latest in technology – means the ability to offer customers the exciting entertainment experiences they crave Megatrends are making their mark in the video industry, affecting device manufacturers, content distributors and consumers alike. These trends include the collision between over-the-top (OTT ) content distribution using the internet and pay [...]

Connected TV offers a dizzying array of new services. But how easy is it for the consumer to make sense of getting access to content, especially when many did not ask for it? Here ’s a riddle for you. When is a connected TV not a connected TV? The answer, strangely enough, is most of [...]