Tag Archives: Twitter

Social media marketing: a Christmas gift for any business

As every man and his bishop will know, the Pope recently made quite a fuss by joining the gilded ranks of the so-called Twitterati. And if he can turn to social media to address the masses, why can’t Santa? It seems someone beat me to this pleasant thought: in an email entitled “Santa turns to [...]

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Media’s next wave is about to break

Connected TV is making solid progress in the UK, but there are still several technological – and cultural – hurdles to overcome before it really takes off Anyone following announcements from the Consumer Electronics Show (CES) in Las Vegas in January must have thought decades of entrenched viewing habits were to be changed forever as “connected TV” [...]

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Social, local and mobile

Social, local and mobile

Twitter, Facebook and YouTube are revolutionising the events sector by affording brands a lasting legacy, as well as extending their reach It’s a sobering thought that in the information age, all we need to unlock almost anything is a mobile phone. One thing that is almost universally agreed upon is that, whatever comes next, it [...]

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Where is your audience in today’s digital world?

Where is your audience in today’s digital world?

Directing viewers to video content is only half the battle. The real challenge lies in grabbing their attention – and keeping it In today’s digital landscape, you need to ensure that you reach your audience, wherever it may be. You need to proactively promote your content, distribute it across the web and ensure that it [...]

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Cyberspace soapbox

Twitter and Facebook are changing the way we view TV. Today, we don’t need to switch off to sound off We’ve all done it – turned to Facebook or Twitter to announce we’re sitting down to watch Downton Abbey, vent our frustration at The Apprentice or react to a political spat on Question Time. In [...]

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Switch on to a world of opportunity

Switch on to a world of opportunity

From TVs to smartphones to tablets, there are now more ways than ever to watch content, but are firms making it easy enough for consumers to embrace and benefit from emerging technologies? The world is moving to a new era of digital entertainment. The growing popularity of social media, coupled with a huge increase in [...]

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Experience customer service the way you want it

Experience customer service the way you want it

The best contact centre specialists can turn the challenges of social media into advantages. By monitoring and analysing every customer response, consumers get what they want most – great service The boom in social media has revolutionised the way we communicate, yet the vast majority of businesses seem unable or unwilling to join the conversation. [...]

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