Tag Archives: YouTube

Keep your eyes peeled

It’s been “infinitely deferred” for years. But Jonathan Watson argues that the era of connected TV is finally about to begin. Watch this space… According to the French philosopher Jacques Derrida, words and signs could never fully express what they actually meant, but could only be defined by reference to other words, from which they differ. [...]

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Media’s next wave is about to break

Connected TV is making solid progress in the UK, but there are still several technological – and cultural – hurdles to overcome before it really takes off Anyone following announcements from the Consumer Electronics Show (CES) in Las Vegas in January must have thought decades of entrenched viewing habits were to be changed forever as “connected TV” [...]

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Social, local and mobile

Social, local and mobile

Twitter, Facebook and YouTube are revolutionising the events sector by affording brands a lasting legacy, as well as extending their reach It’s a sobering thought that in the information age, all we need to unlock almost anything is a mobile phone. One thing that is almost universally agreed upon is that, whatever comes next, it [...]

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The unsung hero of online media

The unsung hero of online media

The seamless functionality users expect from content rich media has caused a rapid growth in data centres. Choosing the right data centre solution will be one of the most important decisions you make Very few people will be unaffected by the explosion in video, social networks and other rich media – driven by the vast [...]

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Where is your audience in today’s digital world?

Where is your audience in today’s digital world?

Directing viewers to video content is only half the battle. The real challenge lies in grabbing their attention – and keeping it In today’s digital landscape, you need to ensure that you reach your audience, wherever it may be. You need to proactively promote your content, distribute it across the web and ensure that it [...]

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Get with the programme

Rapidly developing new technologies are blurring the boundaries between broadcaster and viewer. Now everyone can get their message across Broadcasting used to be a pretty straightforward business – everyone watched the BBC. After a few decades there were a few more options, but TV was still limited to a handful of providers commissioning content from [...]

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