Lean, mean, agile machines
17 February 2013
Broadcast management systems key to a profitable future
The division between traditional, linear TV – you sit down with your remote control, check the TV listings and watch scheduled programmes – and new, non-linear TV – you are at your computer, picking and choosing what you want to watch and when you want to watch it – is setting the broadcast industry one of its biggest current challenges.
That is: How to evolve their business model to recoup the substantial investments being made in technology and content.
In short, how to make this investment pay for itself.
Broadcast management systems, hitherto viewed by many as mere workflow management tools, are increasingly seen as a key factor in enabling broadcasters to deliver new commercial models.
Hitesh Vekaria is a founder and director at Phoenix7, a company with global expertise in this field. He understands that broadcast management systems that provide solutions based both on content and data are critical for success.
“As clients innovate, both technologically and commercially, they need a solution that is lean, agile and robust,” explains Vekaria.
“Lean, because the majority are not making significant profits from video on demand; agile, so that new concepts can be swiftly executed; and robust, so that exponential increases in complexity can be managed without risk to quality of service.”
Looking to the future, it is certainly the case that smartphones and tablets will provide an increasing number of outlets for non-linear TV, but it is unlikely to push the big linear providers off the top spot for some time yet.
It is an area of the business which requires expert advice and understanding.
Phoenix7’s client base spans some of the best-known providers of linear and video-on-demand programming. “No-one knows which commercial models will prevail,” adds Vekaria.
“But everyone knows that, unless businesses are able to innovate and execute swiftly in this rapidly changing landscape, they run the risk of being overtaken by competitors who are more fleet of foot.”
Chris Hacon is director at Phoenix7