Management / 5 amazing stats from Black Friday 2014 in the UK
5 amazing stats from Black Friday 2014 in the UK
9 December 2014
We've all seen the photos of customers scrambling to get their hands on discounted products on Black Friday 2014 in the UK, but what are the figures behind the chaos? Here's some insight from Barclaycard and the British Retail Consortium.
1. Online sales increased by 37.5 per cent
Online spending was 37.5 per cent higher than it was during Black Friday 2013, according to statistics from Barclaycard. This pushed the proportion of total online spending this season up four percentage points to 25.8 per cent, it said.
2. Like-for-like sales rose by 0.9 per cent
According to figures released by the British Retail Consortium and KPMG, like-for-like sales were up 0.9 per cent last month compared to November 2013. They increased by 0.6 per cent at the same time last year. Total sales were up 2.2 per cent.
3. Online accounted for 21 per cent of total sales
The BRC said online sales of non-food products grew by 12 per cent in November compared to a year earlier. This led to the highest ever non-food online penetration rate on record, which stood at 21 per cent – or more than £1 in every £5 – in November.
4. Household appliances and electronics were popular
Barclaycard reported a four-fold increase in electronics spending compared to an average day as consumers rushed to grab items like discounted TVs. The BRC reported household appliances to be its best-performing category.
5. Consumers spent 18 per cent more this year
According to Barclaycard, consumers spent 18 per cent more than they did on the same day last year. Last year, it said, Black Friday spending was up 21 per cent, with online spending increasing by 41 per cent.