Management / Dragon’s Den success story Skinny Tan now sold in Superdrug
Dragon’s Den success story Skinny Tan now sold in Superdrug
3 March 2016 |
Skinny Tan, the self-tanning company that went from innovative startup to successful global business after appearing on Dragon’s Den, is now selling products at one of the UK’s largest health and beauty retailers, Superdrug.
Skinny Tan founders Louise Ferguson and Kate Cotton appeared on the BBC’s Dragons’ Den in 2013 and impressed the show’s high profile investors with their range of cellulite busting, beautifully scented self-tanning products.
Ferguson and Cotton accepted offers from award winning interior designer, Kelly Hoppen, and businessman and CEO of Outsourcery, Piers Linney.
In May 2015, InnovaDerma an international beauty products business acquired a majority stake in Skinny Tan. Together with these investors, the Skinny Tan founders have increased the business’ market share in international territories. Now, with Superdrug to become the first high street retailer, the business is expected to further increase its general market share.
Ferguson, said: “Working with Superdrug is an exciting chapter in the Skinny Tan story. We’re thrilled to be able to offer our products to British consumers throughout the country. Our overarching aim has always been to produce a self-tanning range that offers solutions to perennial self- tanning problems – namely smell, provenance and appearance.
“Skinny Tan smells fantastic, uses natural ingredients and ranges from 24-hours bronzing to a long- lasting tan. The British public now has access to the range’s sought-after properties thanks to its new availability in Superdrug.”
Linney and Hoppen remain investors in the business with Hoppen assuming a more hands-on role; the Skinny Tan products stocked in Superdrug have new, geometric packaging created by the designer herself.
The Skinny Tan range is now available in 264 Superdrug stores nationwide.