Finance / Fish, nuts, popcorn and free-from foods all see jump in sales

Fish, nuts, popcorn and free-from foods all see jump in sales

Mintel's British Lifestyles report, now in its 27th year, tracks consumer spending across all major markets.

Here are some of the report's findings about shifting trends over the last year.

Fish, nuts, popcorn and free-from foods all saw a jump in sales thanks to the increasing number of health-conscious Britons.

Sales of chilled fish and shellfish grew by 3% last year, as did nuts, while sales of free-from foods jumped 16% and popcorn was up 10%.

Meanwhile, pasta, pre-packed bread and processed poultry and meat all saw declining sales.

Sales of shaving and hair removal products fell by 5% as young women favour the "au naturel" look, the report said.

2016 proved "challenging for the hair removal market as more young women chose to shun the shaver", with Mintel's data showing that 83% of women aged 16 to 24 agreed there was too much pressure on them to remove or groom body hair.

The number of women aged 16 to 24 who removed hair from their underarms last year fell to 77% from 84% in 2014, and 85% removed hair from their legs, down from 91%.

Britons are increasingly prioritising spending on leisure activities and experiences over material possessions in what has become known as "the experience economy".

The leisure and entertainment market grew by an estimated 3.2% in 2016, outpacing the 2.4% growth estimated for the clothing, footwear and accessories category.

The drive to cut sugar in British diets resulted in increased sales of bottled water.

Almost a quarter (23%) of non-alcoholic drinks launched in the UK in 2016 carried a low, no or reduced sugar claim, up from 15% in 2011.

Half (48%) of bottled water drinkers say that concerns over sugar prompted them to switch, with sales growing by 9% in 2016 to £2.2 billion.

Across the country as a whole, 59% of Britons say they are happy with their everyday life, but this rises to 76% of people who say that their finances are healthy.

Almost two-thirds (63%) say their family have contributed to their happiness over the last year, while 36% say their relationship has brought them joy. And 21% say their pets have been a source of happiness.

PA Wire