Welcome to B

B is a liberating new way to manage your money.

A clever and intuitive banking service, B is wrapped up in a smart award winning app.

The B Current and B Instant Savings accounts work in harmony, making it as easy to save as it is to splash out.

Helen Page, Group Innovation and Marketing Director


Helen Page, Group Innovation and Marketing Director at Clydesdale and Yorkshire Banks, explains the thinking behind B, which recently scooped the Best Digital Launch of the Year at the 2017 FStech Awards.

“Many people feel that they lack necessary control over their personal finances. Banking information may be easy to access but we felt it was difficult to digest and to learn from. Looking back over personal spending as one long list of numbers doesn’t help customers understand where they are overspending or how they can be a more effective saver.

“At Clydesdale and Yorkshire Banks we wanted to change this. B is a new and ambitious digital brand providing customers with a compelling solution to managing their finances.

“With B you get a current account, a savings account and an easy-to-use app for tablet and mobile. The app is packed full of super-smart features to give you a clearer view of how you spend and save, including the savings pot, which allows users to easily manage and schedule their savings.

“Built by customers for customers, the app also ensures a seamless experience between channels to help customers engage with their money. We developed it with the intention of offering the breadth, scale and data that new digital competitors were unable to offer.

“B works by using data that we - just like any other bank - will already have and making it more useful to you. This data will help each user in managing everyday finances, something that is often a frustrating experience.

”B allows you to set up ‘savings pots’ and presents your categorised outgoings so you can understand your spending habits. The app also recommends and provides alerts on your spending throughout the month to help see how small changes could help you achieve your saving goals.

“With B you can control your current account remotely in a seamless experience. All your information is immediately accessible from your phone or iPad so you can do your banking at a time that works best for you.

“Ultimately, it’s about helping the consumer control and manage their finances so they can better meet their life goals.

“The next phase of the B journey is Studio B which opened in High Street, Kensington, in April. An open space dedicated to ideas which will improve modern life, it’s designed to inspire and encourage a broader conversation about making our lives better in an interactive, playful way. At the heart of the space - which is also a branch - is the lab where customers will co-create the next generation of banking.”


Put yourself back in control of your finances with a simple but smart app

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