Using mobile to differentiate the customer experience in retail stores

Huw Thomas, Managing Director, PMC

Many retailers have been considering deploying mobile solutions in-store for several years. Though in reality introducing another technology stack in to an already loaded IT infrastructure can be complex and costly to implement.

Using your website as the platform to drive your mobile POS solution and to enable a true omni-channel experience. Firstly, your existing website is likely to include much richer detail on your products and high-quality imagery, which will help to drive a personalised sale experience. Secondly, in many cases, the website contains most, if not all, of a retailer’s products with accurate access to central stock details which will assist with extended range sales in smaller stores.

However, going mobile requires more than just presenting your website on a tablet and starting to sell. eCommerce systems know nothing about managing scanning, card holder present payments or printing. Dealing with cash payments and the rapidly changing device market is a whole other ball game. Also, how will you manage the tracking of cashier sales?

"Store Enabler can help retailers to increase sales and drive a more personalised service in-store."

PMC have developed a mobile solution, Store Enabler, that can handle all the above. Store Enabler future proofs your investment, allowing you the flexibility to change mobile hardware, operating system and payment provider without the need to re-implement the solution or buy new software. Store Enabler operates on Android, iOS and Windows 10. Through a single instance, it can function simultaneously on devices of varied sizes with a mix of all three variants of operating system.

Your eCommerce engine provides the retailing business functionality while Store Enabler takes care of the retail processes that transform your web site into a mobile PoS.

Find out how to go mobile in-store with Store Enabler to offer a seamless customer experience.