Driving on the Spur retail revolution

Premier League club Tottenham Hotspur’s new state-of-the-art stadium is set to open in 2018 – and when it does, it’s set to become the world’s most technologically advanced aiming to start a kind of the Spur retail revolution.

As well as Spurs games, the ground will also host American Football, thanks to a deal struck between Tottenham and the NFL, as well as concerts and other high-profile events.

“We want to create memorable experiences,” Director of Hospitality Andy O’Sullivan tells me during a chat at the club’s shiny new headquarters, the recently completed Lilywhite House, which overlooks the hive of activity at the new stadium next door.

“We want to be the first of a new breed of stadium when it comes to our premium areas.”

O’Sullivan explains that new technology will provide a seamless shopping experience for fans and customers – most notably, one that bypasses the need to queue.

Although the club has not chosen a system, it wants one that will provide customers with as many options as possible.

This article was published in our Business Reporter Online: Future of Retail.

Read the full issue online now!


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