Marketing / Delivering the right content in the right way – DCS 2018
Delivering the right content in the right way – DCS 2018
16 February 2018
The Annual Digital Content Summit 2018 is back in its 5th year!
This year’s Summit in London on the 15 May will help you adapt to the latest evolutions of digital content marketing, from the rise of new platforms to the ever-increasing expectations of your audience. With new technologies available, and new regulations to negotiate, digital content production continues to grow in complexity. The Digital Content Summit gives you the insights you need to come out ahead of the curve.
You will leave the Digital Content Summit 2018 with 5 key takeaways:
- Managing real-time marketing campaigns to improve impact and engagement
- Creating VR content effectively, at the right time and in the right way
- Using content beyond the point of sale to encourage brand loyalty
- Preparing for the impact of data privacy regulations on marketing operations
- Identifying the right metrics to measure your content’s success
The agenda starts by looking at what successful content means – is it just about revenue and conversion to sales, or something more? It looks at the metrics which are important, and when they should be ignored.
It then splits into two streams. One focuses on the challenges of new technology platforms. The second stream looks at improving reach, audience analysis and the impact of data regulations.
Stream 1: Designing content for new technology
The technology stream will look at planning content production for VR, AI, machine learning and Voice, and how content style and delivery needs to adapt to these new channels.
Why is this important?
Delivering content in the right way is crucial to its success. Keeping up with the latest platforms and media is a fundamental part of this. Each new platform has its own challenges and, if they don’t stay abreast of trends, they will lose out on potential customers.
This stream will look at the current and future channels most likely to be popular, and discuss strategies for maximising their value.
Perfect for: Chief Editors, Heads of Digital Content, Social media, Innovation and Creative Advertising
Stream 2: Making the most of your audience
The audience stream will look at reaching and responding to your audience, using data analysis and resourcing to ensure you’re maximising your reach.
Why is this important?
Digital content production is driven heavily by the behaviours and interests of the consumer, and it needs to pre-empt as much as possible. Using data to understand where, when, how and why the consumer interacts with the brand allows forecasting of interests, a clearer understanding of brand loyalty, and tracking metrics for engagement and ROI.
This stream will give best practice advice on managing real-time content delivery and interaction, effective data usage, and the impact of new data regulations on day-to-day marketing operations.
Perfect for: Chief Marketing Officers, Heads of Brand Loyalty/Engagement, Customer Insight, Communications
Find out more about The 5th Annual Digital Content Summit 2018
We are launching the full DCS 2018 agenda and speaker line up in mid-March. And there will be a 30% early bird offer. However, if you are already keen to secure your place and join 20+ of your peers who have signed up so far, take advantage of our large prelaunch discount, saving you 50% of the cost of standard tickets.