Skinny Tan launching into Boots stores in March

Skinny Tan being sold in Boots

Vegan and paraben-free tanning brand, Skinny Tan, best-selling self-tanning products will be available for purchase at Boots in March.

The brand which first appeared on Dragon’s Den in 2013 was acquired by InnovaDerma in 2015 and has sold over 2 million products to date worldwide.

The collection is already available online at Boots and for Click and Collect, and will arrive in stores on 18th March. This move into Boots will more than double Skinny Tan’s retail footprint and will increase its physical in-store presence to over 2,200 stores.

Paul Niezawitowski, head of Trading at Boots, said: “Skinny Tan is a favourite among tanning fans, and we are delighted to be stocking them on the shelves of Boots, alongside some exciting new products.”

Like Boots, body positivity is at the core of Skinny Tan’s messaging, with ‘real’ people of all shapes, sizes and ages at the forefront of their campaigns, empowering every woman to feel incredible.

Alongside its cult classics such as the Express Mousse, Tan & Tone Oil, and the popular velvetine Dual Tanning Mitt, within the Boots range customers will also find a variety of incredible new products set to hit stores this spring. Fans of Skinny Tan will now be able to enjoy the benefits and rewards of Boots Advantage Card points, one of the UK’s most successful loyalty programmes, whilst purchasing their favourite Skinny Tan products.

Kieran Callan, CEO of InnovaDerma (owner of the Skinny Tan brand) said: “Boots is such a renowned and respected retailer in the health and beauty industry, and with the Skinny Tan consumer and Boots customer base in such synchronicity, this felt like a natural fit for both parties, Boots has a huge presence in the UK, and we’re thrilled that over 1300 of its stores will be selling Skinny Tan’s product line.”

© Business Reporter 2021

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