Leena Iyar, Head of Marketing, Moxtra
When considering the future of work, it’s impossible to ignore how prevalent mobile interaction has become. With the rise of the on-demand mobile economy, adopting a strategy to engage your customers on mobile is critical.
Client-centric businesses rely on relationships and brand loyalty to create revenue. These businesses provide clients with a reliable, timely service they can depend upon. In order to provide white-glove service, a company should be anticipating clients’ expectations and adapting intelligently. In today’s world, people are mobile and they expect on-demand services directly from their devices. Businesses aiming to distinguish themselves as providers of first-class service must have a strategy to engage their clients on mobile.
In thinking about a mobile app for business, consider a business branch. Physical branches offer clients convenient locations for easy travel and a full, interactive experience, including brand familiarity, business capabilities and direct assistance from company representatives.
While operating physical branches has been standard practice in expanding a business’s reach, they are not without obstacles. Branches are expensive to build or rent and costly to brand. Although much strategy goes into choosing a branch location, it is impossible to know if it will be successful. Furthermore, it is not feasible to place a branch near every customer, and those without comfortable proximity to a branch may take their business to a competitor.
Now, imagine having a branch without the challenges of a brick and mortar location. Imagine a branch in each client’s pocket. Imagine a mobile, virtual branch of your business, able to travel with your clients wherever they may be. This is the future of business branching. People are mobile, so organisations seeking to deliver high-level service to their clients should be available on mobile too.
With all the advantages a mobile strategy offers in heightening business-client relationships, why haven’t all businesses developed a plan to go mobile?
As Moxtra’s Head of Marketing Leena Iyar explains, the process of going mobile is daunting since there is no set template for a functional, successful mobile application.
Moxtra identified this void and created a platform to power one-stop app destinations where businesses can engage with clients. Through experience in the space, Moxtra has defined the strategy for a successful mobile app as being under the organisation’s unique brand and functioning as a one-stop business destination, thus enabling the business to provide on-demand assistance to clients.
Any client-centric business focused on providing outstanding service should be looking towards and exceeding their clients’ expectations. To stay relevant in an increasingly mobile world, a business that prides itself on delivering white-glove service should be meeting clients on mobile.
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