As a new generation enters the job market, corporate wellness benefit programmes have become the norm rather than an exception. Criteria such as working conditions, work-life balance or health benefits have become as, if not more, attractive in the job market as high salaries.
The fast-growing start-ups – especially those in the tech industry, such as TikTok – understand that if they want to attract and retain the best talent in the market, they need to invest in wellbeing and happiness at work. TikTok has been collaborating with Deliveroo for Business to provide food for its employees as part of its employee perk programme. With weekly team lunches and events caterers, it’s part of TikTok’s strategy to boost morale, which has contributed to its 4.1 out of five star rating on employer review website Glassdoor.
“For TikTok, it’s really important to have food as part of our employee wellbeing programme,” says TikTok’s Eleanor Payne. “We really want the best talent working for us, and in order to achieve that […] it’s almost an industry-standard to provide amazing food.”
Providing quality food at the workplace has become a growing requirement, and the stakes to get it right are high. This is a multi-billion-pound market that covers late-night workers, event catering and “cloud canteens”. This trend is global, too. Companies are walking away from traditional canteens that provide a low level of satisfaction with poor quality and variety of food. They are often expensive to maintain, and produce a large amount of food waste. In contrast, “cloud canteens” such as those powered by Deliveroo for Business, are more flexible and cost-effective. With 67 per cent of UK companies now offering allowances for team lunches and 47 per cent providing food for meetings*, “FoodTech” actors such as Deliveroo for Business have understood the need to provide custom services for corporations.
“Food enables employees to gather around a table and chat, share ideas, and collaborate,” explains Juan Diego Farah, GM and Global Head of Deliveroo for Business. “It genuinely creates an amazing opportunity for them to take a step back and engage with their colleagues.”
Deliveroo for Business was originally launched three years ago to target late-night workers, but the opportunity and demand for food in the workplace have evolved quickly and Deliveroo’s catering business is growing fast. It’s now increasingly common for companies to highlight on their job descriptions that they offer Deliveroo for Business allowances as part of their corporate rewards package.
To win the corporate market, innovation is key. Gone is the time when companies would settle for boring sandwiches or pizzas and beers. Now, corporate clients want to be delighted with creative caterers or restaurant pop-ups and provide amazing experiences for their teams.
For more information, visit deliveroo.co.uk/business
*Survey conducted in November 2019 among more than 500 companies currently partnering with Deliveroo for Business
