We need to get closer to nature and reconnect with what matters, explains Ellie Tang, Head of Sustainability at New World Development Company Limited and Director of Nature Discovery Park.
Nature Discovery Park at K11 Musea, the brainchild of the heir to New World Development and Founder of K11 Adrian Cheng, is the territory’s prime cultural retail destination – a “Silicon Valley of culture” that incubates talent and propagates culture through art, architecture, design and sustainability.
But at the centre, located at Hong Kong’s harbourfront, K11 Musea also embodies the “New World Sustainability Vision 2030” which adopts green building design and operation that complies with the UN Sustainable Development Goals. K11 MUSEA has achieved US LEED and Hong Kong BEAM Plus green building certification at Provisional Silver level, actively supports its tenants by promoting sustainable operation and wellness, and raises public sustainability awareness at Nature Discovery Park on its eighth floor, which hosts Hong Kong’s first urban biodiversity museum and sustainability-themed education attraction on the famous Victoria Harbour front.
The art of nature
Nature Discovery Park showcases Hong Kong’s rich biodiversity and cultural heritage with a journey that connects the elements of “earth”, “sea”, “sky” and “art”. The park’s curated landscape and urban farm plays host to 180 native and exotic species and entices its visitors to appreciate the beauty of nature and learn more about conservation. By offering guided green tours and urban farming experiences, the park invites the local community and tourists alike to experience nature in the city centre and a demonstration of the possibilities of a sustainable lifestyle.
Reconnect with what matters
Nature Discovery Park also hosts workshops and events that aim to promote the UN Sustainable Development Goals (SDGs). With a large open outdoor area and an enclosed farmhouse where visitors can experience an intimate farm-to-table meal, the park has established itself as a hub where sustainability enthusiasts, impactful innovators and visionary brands can convene.
About the New World Sustainability Vision 2030 (SV2030)
Under the New World Sustainability Vision 2030 (SV2030), New World Development takes the United Nations’ Sustainable Development Goals as an inspiration to standardise property development and management practices, establish targets such as energy and carbon intensity reduction, and bring green thinking, wellness and caring to its synergistic ecosystem businesses, as well as long-term benefits for everyone in the community. It is listed on the Dow Jones Sustainability Asia Pacific Index and is ranked the number one diversified listed business in Eastern Asia on the Global Real Estate Sustainability Benchmark, among others.
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