How customer convenience builds brand loyalty

Creating a convenient experience for customers cultivates brand loyalty, and in today’s digital age, convenience is more accessible than ever before

For any customer-facing organisation, creating an all-in-one digital strategy, where customers can conveniently engage from wherever they are, is critical to future-proofing the business and establishing a digitally resilient brand identity.

Being responsive is key

Customer loyalty depends on how convenient they find a business. Generating customer loyalty is all about offering a convenient experience that provides clients with the needs and services they are looking for from your business. Consumers today are highly connected, and they forge a strong connection with the brands they choose to do business with, based on how their needs are met. This means that optimising the customer experience and customer journey is key to ensuring clients remain loyal to the brand.

It begins with meeting your clients where they are. Be responsive. Take a look at the market, get to know the pain points, and provide a direct solution to your target audience’s needs.

Digital technology drives the consumer experience

Businesses in today’s digital world must examine the need for digital transformation. Consumers remain ever-connected and ever-dedicated to web and mobile technology, with expectations rapidly shifting to digital-first accessibility.

Uber was able to propel the ride share via app movement into a multi-billion-dollar industry simply by improving the ordinary taxi experience through the use of digital technology in one actionable application. Users can download the app, choose their location and instantly hire a driver to pick them up in minutes. They can pay directly through the app and add a tip, all in a single, easy-to-use mobile application. Similarly, drivers have their compensation deposited right into an account from the app, without having to ask for payment.

This convenient experience is what makes customers keep coming back and fosters loyalty.

Adopt a strategic digital solution

The most optimal strategy for developing reliable customer loyalty is to offer clients a complete and comprehensive one-stop digital experience. Consumers demand convenience because their entire digital and mobile experience is based around conveniently available access. When a brand doesn’t offer enough convenience to complete their business, consumers will turn to competing brands that better fit their needs for accessible service.

The best way for businesses to meet consumers where they are today is to pivot their attention to a digital strategy. Embracing the freedom digital offers consumers to engage with businesses by packaging the interactive experience in one secure digital channel is the most convenient offering your brand can adopt.

By deploying a branded web or mobile app on a platform that is built to scale, businesses can future-proof their service offerings by meeting and exceeding customer expectations. Moxtra powers OneStop Customer Portals for businesses, allowing organisations to digitally manage their internal teams to deliver just-in-time service. The all-in-one suite of interactive features enables complete business accessibility wherever and whenever, within a controlled and secure environment.

Each Moxtra-powered private digital channel acts as a fluid extension of your business, either as a standalone website or mobile app, under your brand. Deliver persistent communication to your clients, while maintaining human touch over a digitally resilient strategy.

Moxtra’s just-in-time platform powers branded OneStop apps for customer engagement and collaboration in today’s digital age. Get in touch today to get started with an app for your business.