Personalisation in ecommerce: expectations vs reality

Expected by consumers but tricky to implement, personalisation can take your brand to the next level.

When talking to retailers, the inspiration for personalisation is to be using technology that is so advanced that entire websites are tailored to the customer, not just content and product recommendations. Some companies are known to achieve such advanced 1:1 personalisation because its departments share information while also utilising captured data to better understand its customers. It may seem unrealistic that smaller retailers could ever accomplish the same, but any company can achieve personalisation on that level by understanding the current obstacles and the technology that exists to fix them.

Take a look at our most recent case study with Colruyt Group.