Management control in digital transformation

Digital transformation should be an organisation-wide strategy, with a focus on equipping internal teams with the tools and workflows within a controlled all-in-one environment, to deliver quality service to clients. Without a consolidated strategy to deploy a company-wide digital resilience, disparate communications and business interactions are outside of management oversight, and organisations cannot have full transparency into business practices, making it difficult to maintain streamlined workflows and control over them.

A branded OneStop App enables organisations to efficiently manage their internal teams to deliver just-in-time, high-touch service to their clients, while seamlessly managing internal operations.

Many brands have important business data spread across messengers and email – to the point that it becomes almost impossible to maintain consistency and manage it all. The problem with having a variety of disparate channels is that it is much harder to streamline client-centric workflows and manage persistent relationships throughout the customer lifecycle. These environments also present new challenges in privacy and security – when an organisation cannot assume control of its digital strategy, it cannot ensure safety to clients and the business as a whole since it is relying on other parties. Also, difficulties in enabling streamlined work-flows can mean the entire experience can be disjointed for both clients and employees.

It is notoriously difficult to maintain control across such disparate workflows. It is harder to ensure confidentiality, security and integrity, and delivering persistent customer relationships can become almost impossible. Using many services means having important client data spread across them, reducing the potential for that data to be distilled into actionable insights. Furthermore, disparate digital communications have an adverse effect on productivity, where employees often end up spending more time sifting through emails than serving their clients.

Digital resilience depends on maintaining management control over the entire organisation, and premiere service delivery relies on having a structured system in which all customer inter-actions and data can be managed and protected. Addressing these needs becomes much easier when everything is managed under a OneStop Client App. Organisations can deliver the same streamlined, secure client experience and maintain a fully auditable transcript of all transactions and interactions. This also enables brands to deliver a premier white-glove service over the convenience of mobile – vital in today’s service-driven economy where people expect efficiency and personalisation.

A digital strategy must factor every stage of the client journey. A managed environment where administrators can retain full visibility into their workflows, measure performance and hold staff accountable is business-critical. By bringing everything together with a OneStop Client Collaboration Portal, that serves as a fluid extension of organisations’ service structure: clients can get in touch via a branded app anytime, anywhere, with premier service access. The same applies to employees too, who can better respond through one fully integrated system.

Moxtra’s OneStop Platform solution is built to scale and evolve with rapidly advancing technology and enables organisations to further enhance brand recognition by delivering a digital service experience for clients, under their brand. Get started today with a OneStop App for streamlining and managing client-centric business processes.

For more information visit moxtra.com or contact us on www.linkedin.com/company/moxtra.