Affordable housing needs to evolve—the future puts communities first

Daniele Russolillo, COO & Deputy CEO, Planet Smart City

The urbanisation of communities around the world is causing challenges for the most vulnerable members of our society. In its current form, it is creating large impacts from a social and environmental perspective: cities worldwide are responsible for more than 70 per cent of climate change emissions and two-thirds of final energy usage. One of the most significant drivers for this is that property developers around the world have for too long been unable to find a balance between building sustainably following the latest innovation trends on urban living and building affordably. This has created a problem for low-income people who, due to their financial position, are contained within poorly built or overcrowded homes without access to services. Even more worryingly these low-income communities have been served by small, undercapitalised developers who cannot afford to innovate. This has created a relentless cycle of stress, underservice and unhappiness for many communities around the world.

However, there is better way forward. Planet Smart City, the global leaders in smart affordable housing, has developed a unique replicable and scalable format that combines proptech, proprietary research, and a unique understanding of the needs of each local community to build highly tailored large-scale housing projects with a full fledged ESG approach. Driven by its best-in-class Competence Centre in Turin, Planet Smart City’s approach sees the group build new communities in areas with large housing deficits such as India and Brazil. To help empower communities to build better lives, the company draws on more than 200 smart solutions focused on environmental impact, social wellbeing, technological transformation and innovation in architecture and planning.

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