Author: Geoff Dodds
The Digital Content Summit 2018 took place on Tuesday 15th May 2018. The event was a great success and featured insights from a wide range of cross-industry speakers. This is a must-attend summit for anybody interested in publishing, content development,... Read more
Author: webeditor
The days of putting an advert in the paper to hire staff are becoming a thing of the past, as businesses start using mobile apps. The hiring process in the recruitment and hospitality sector is moving towards mobile technology, as... Read more
Author: webeditor
Are your metrics doing you justice? As part of the Digital Content Summit 2018 we have teamed up with the content marketing experts at Turtl to help you find out how to master the maze of metrics and how to pick the right... Read more
Author: webeditor
Is content marketing broken? If it is, just how can we fix it? As part of the Digital Content Summit 2018 we have teamed up with content marketing experts, Turtl to find out what content marketers should be doing and why you could be wasting... Read more
Author: webeditor
Cedric Vandervynckt, EVP, EMEA, Criteo May 25, 2018 is an important day for the citizens of the European Union as the General Data Protection Regulation (GDPR) goes into effect. The GDPR replaces the 1995 Data Protection Directive and harmonises the... Read more
Author: Jeremy Swinfen-Green
Data is the new oil, it’s often said. But prospecting for oil can be difficult, extracting and processing it is fraught with danger, and using it has numerous downsides. The same with data. Finding good clean data isn’t always easy.... Read more
Author: webeditor
Digital content has moved on. Audiences are increasingly savvy about ‘advertorials’, or branded content that is subtly selling stuff, therefore brands need to get smarter. The key is personalisation – making the content genuinely useful or interesting to one particular... Read more
Author: webeditor
The Annual Digital Content Summit 2018 is back in its 5th year! This year’s Summit in London on the 15 May will help you adapt to the latest evolutions of digital content marketing, from the rise of new platforms to the ever-increasing expectations of... Read more
Author: webeditor
Tech can help online retailers in a lot of ways – and even bring out their human side… Joanne Frearson investigates In an age where customers take the ability to shop seamlessly and instantaneously from a myriad of digital devices, staying relevant... Read more
Author: webeditor
Content marketing has been around for a while. At least since 1885 when the farming machinery company John Deere first published their magazine The Furrow. But, despite this, a lot of people seem to misunderstand content marketing, misuse it or... Read more