Category: Marketing

Data is the new oil

Author: Jeremy Swinfen-Green

Data is the new oil, it’s often said. But prospecting for oil can be difficult, extracting and processing it is fraught with danger, and using it has numerous downsides. The same with data. Finding good clean data isn’t always easy.... Read more

What is the future of digital content?

Author: webeditor

Digital content has moved on. Audiences are increasingly savvy about ‘advertorials’, or branded content that is subtly selling stuff, therefore brands need to get smarter. The key is personalisation – making the content genuinely useful or interesting to one particular... Read more

Service with a smiley

Author: webeditor

Tech can help online retailers in a lot of ways – and even bring out their human side… Joanne Frearson investigates In an age where customers take the ability to shop seamlessly and instantaneously from a myriad of digital devices, staying relevant... Read more

Content Marketing, business, effective, campaigns, audience

Effective content marketing

Author: webeditor

Content marketing has been around for a while. At least since 1885 when the farming machinery company John Deere first published their magazine The Furrow. But, despite this, a lot of people seem to misunderstand content marketing, misuse it or... Read more

The American View: The Thing With Breakfast

Author: Keil Hubert

Beware recruiters and salespeople offering free food. Business Reporter’s resident U.S. ‘blogger Keil Hubert grouses that unscrupulous vendors will use food to get inside your office in order to lie about being approved for contracts that don’t yet exist. A tech... Read more

Christmas in July: trends to look out for

Author: webeditor

For retailers, Christmas starts as early as summer, when they start to roll out the latest products they will hope be the next biggest trends by the time December rolls around. Big this year is the concept of brands trying... Read more

East India Company, tea, consumer, digital technology

Why The East India Company puts customers first

Author: Joanne Frearson

Retailers are seeing a shift in power between consumers and brands, as customers gravitate towards companies aligned with their values and those which can offer them bespoke products which are personal to them. Sanjiv Mehta, Chairman and CEO of The... Read more

Credit card payment fees to be scrapped

Author: webeditor

Government plans to end surcharging practice by next January. Consumers will no longer be penalised for paying on a credit card as the UK government brings in new regulation to ban the practice of surcharging by the end of January... Read more