Category: Marketing

10 things we learnt at the Digital Content Summit 2018

Author: Geoff Dodds

The Digital Content Summit 2018 took place on Tuesday 15th May 2018. The event was a great success and featured insights from a wide range of cross-industry speakers. This is a must-attend summit for anybody interested in publishing, content development,... Read more

Making the hiring process easier with mobile apps

Author: webeditor

The days of putting an advert in the paper to hire staff are becoming a thing of the past, as businesses start using mobile apps. The hiring process in the recruitment and hospitality sector is moving towards mobile technology, as... Read more

Criteo is ready for GDPR

Author: webeditor

Cedric Vandervynckt, EVP, EMEA, Criteo  May 25, 2018 is an important day for the citizens of the European Union as the General Data Protection Regulation (GDPR) goes into effect. The GDPR replaces the 1995 Data Protection Directive and harmonises the... Read more

Data is the new oil

Author: Jeremy Swinfen-Green

Data is the new oil, it’s often said. But prospecting for oil can be difficult, extracting and processing it is fraught with danger, and using it has numerous downsides. The same with data. Finding good clean data isn’t always easy.... Read more

What is the future of digital content?

Author: webeditor

Digital content has moved on. Audiences are increasingly savvy about ‘advertorials’, or branded content that is subtly selling stuff, therefore brands need to get smarter. The key is personalisation – making the content genuinely useful or interesting to one particular... Read more

Service with a smiley

Author: webeditor

Tech can help online retailers in a lot of ways – and even bring out their human side… Joanne Frearson investigates In an age where customers take the ability to shop seamlessly and instantaneously from a myriad of digital devices, staying relevant... Read more

Content Marketing, business, effective, campaigns, audience

Effective content marketing

Author: webeditor

Content marketing has been around for a while. At least since 1885 when the farming machinery company John Deere first published their magazine The Furrow. But, despite this, a lot of people seem to misunderstand content marketing, misuse it or... Read more