Category: Marketing

The American View: The Thing With Breakfast

Author: Keil Hubert

Beware recruiters and salespeople offering free food. Business Reporter’s resident U.S. ‘blogger Keil Hubert grouses that unscrupulous vendors will use food to get inside your office in order to lie about being approved for contracts that don’t yet exist. A tech... Read more

Christmas in July: trends to look out for

Author: webeditor

For retailers, Christmas starts as early as summer, when they start to roll out the latest products they will hope be the next biggest trends by the time December rolls around. Big this year is the concept of brands trying... Read more

East India Company, tea, consumer, digital technology

Why The East India Company puts customers first

Author: Joanne Frearson

Retailers are seeing a shift in power between consumers and brands, as customers gravitate towards companies aligned with their values and those which can offer them bespoke products which are personal to them. Sanjiv Mehta, Chairman and CEO of The... Read more

Credit card payment fees to be scrapped

Author: webeditor

Government plans to end surcharging practice by next January. Consumers will no longer be penalised for paying on a credit card as the UK government brings in new regulation to ban the practice of surcharging by the end of January... Read more

brands, marketing to right people, differentiate from competitors

How to make a brand appealing to the right people

Author: webeditor

One of the big issues that seems to affect many brands comes about as a result of their not being properly differentiated from their competitors. This can lead to a confused brand identity that is crippled by fear of upsetting... Read more

REVIEW: Secret Cinema’s Moulin Rouge

Author: Joanne Frearson

Entering the world of Secret Cinema’s Moulin Rouge, I have been given extremely strict and private instructions. They pertain only to me and if I follow them will give me access to a secret underground world. Secret Cinema has been... Read more

Programmatic for the people

Author: webeditor

When done well, programmatic advertising provides brands with more transparency over where their ads appear and makes media buying cheaper and more effective. Yet the buying of digital ad inventory using a combination of first- and third-party data and a... Read more