Category: Marketing

Feefo – making honesty pay in customer reviews

Author: webeditor

In the age of “fake news”, independently verified customer reviews are not just vital to boost confidence in a brand, they are also an incredibly valuable source of business insight Matt West, Chief Marketing Officer,

Marketers need to become data experts

Author: webeditor

Data is meaningless unless it’s used in a way which helps you improve your marketing effectiveness. Jane Ostler, Managing Director, Media & Digital, Kantar Millward Brown

The future of retail marketing? It’s local and personal

Author: webeditor

Technological advances and our hyper-connected lifestyles have led consumers to expect instant gratification and personalisation at every turn. As a result, retailers face a daunting ultimatum: change, or become obsolete. Here we identify five trends not to be ignored.