Category: Marketing

Criteo is ready for GDPR

Author: webeditor

Cedric Vandervynckt, EVP, EMEA, Criteo  May 25, 2018 is an important day for the citizens of the European Union as the General Data Protection Regulation (GDPR) goes into effect. The GDPR replaces the 1995 Data Protection Directive and harmonises the... Read more

Feefo – making honesty pay in customer reviews

Author: webeditor

In the age of “fake news”, independently verified customer reviews are not just vital to boost confidence in a brand, they are also an incredibly valuable source of business insight Matt West, Chief Marketing Officer,

Marketers need to become data experts

Author: webeditor

Data is meaningless unless it’s used in a way which helps you improve your marketing effectiveness. Jane Ostler, Managing Director, Media & Digital, Kantar Millward Brown