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Customer Experience

Leveraging AI to build brands
03 Sep 2024

Leveraging AI to build brands

AI is changing the landscape marketers are working with, hand-in-hand with social media
Content management and the AI revolution

Content management and the AI revolution

03 Sep 2024
The focus for CMS development will increasingly on technical interfaces that work better with AI and underlying code
Salesforce gains as software firm bets on AI tools to power growth

Salesforce gains as software firm bets on AI tools to power growth

30 Aug 2024
Shares of Salesforce gained about 4% on Thursday as investors cheered the customer relationship management software maker’s upbeat quarterly results and its artificial intelligence push to drive growth.
Banking and the path to Corporate Digital Identity

Banking and the path to Corporate Digital Identity

23 Aug 2024
Transitioning from manual KYC to CDI represents a pivotal shift for banks, addressing the challenges of inefficiency, high costs and poor customer experiences
Protecting your brand against fake user-generated content
23 Aug 2024

Protecting your brand against fake user-generated content

User-generated content (UGC) is vital in commerce today. However, fake content will hurt both your brand’s reputation and its bottom line
What’s your returns strategy?

What’s your returns strategy?

20 Aug 2024
Today’s returns management solutions can deliver a seamless customer experience, while maximising opportunities for revenue protection and recovery
Boom in clicks and mortar

Boom in clicks and mortar

30 Jul 2024
As new stores open around exciting new concepts, far from killing stores, ecommerce is delivering a renaissance for the traditional physical store
American View: What’s the Point of Turning Sales Experiences into Written Narratives?

American View: What’s the Point of Turning Sales Experiences into Written Narratives?

30 Jul 2024
We’re doing our kids a disservice by portraying the world of “big business” as this hyper-efficient, highly skilled, laser-focused realm of dramatic success.
Convenience v security: the importance of data sharing 

Convenience v security: the importance of data sharing 

25 Jul 2024
Convenience comes at a cost, as unstaffed tills let thieves steal merchandise without a face-to-face interaction acting as a deterrent
Building a safer internet through content moderation 
24 Jul 2024

Building a safer internet through content moderation 

Partnership between humans and AI is crucial for managing digital content, ensuring that online spaces remain safe, inclusive and respectful of diverse views
American View: Why Do Your Workers Seem Numb? It Might Not Be Anything You Did

American View: Why Do Your Workers Seem Numb? It Might Not Be Anything You Did

16 Jul 2024
The top story in my news feed this Sunday was the attempted assassination of former U.S. president Donald Trump and the predictable flood of disinformation that followed close behind it.
The importance of good usability in MedTech

The importance of good usability in MedTech

11 Jul 2024
Medicine must embrace innovations like AI. But it shouldn’t lose sight of the need to make the technology straightforward for end users
BNP Paribas, Mistral AI ink partnership deal

BNP Paribas, Mistral AI ink partnership deal

10 Jul 2024
BNP Paribas has entered into a comprehensive partnership agreement with Mistral AI, covering all its current and future commercial models, the French bank said on Tuesday.
Connecting with consumers during a ‘digital detox’ 

Connecting with consumers during a ‘digital detox’ 

03 Jul 2024
The trend towards digital disconnections presents marketers with a challenge but it can also create an opportunity to think differently

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