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Customer Experience

Connecting with consumers during a ‘digital detox’ 
03 Jul 2024

Connecting with consumers during a ‘digital detox’ 

The trend towards digital disconnections presents marketers with a challenge but it can also create an opportunity to think differently
Unlocking local growth

Unlocking local growth

02 Jul 2024
Hyperlocal marketing enables businesses to create strong relationships with customers and secure the loyalty that supports long-term growth
Niche products: global demand

Niche products: global demand

01 Jul 2024
By removing domestic restrictions, retailers can put specialist products in front of a worldwide audience and generate international sales
Can supermarket banking brands survive?

Can supermarket banking brands survive?

01 Jul 2024
To succeed in financial services, supermarkets must differentiate their banking brands from traditional banks as well as from their grocery brands
Transforming customer experience with AI

Transforming customer experience with AI

28 Jun 2024
From changing consumer behaviours to deploying new AI agents, the way that businesses engage with their customers is rapidly evolving
Practical usability testing for all

Practical usability testing for all

17 Jun 2024
Breaking usability testing into 5 simple steps gives tech teams the focus needed on a process that is critical for successful software development
Turbocharging customer loyalty through embedded finance

Turbocharging customer loyalty through embedded finance

04 Jun 2024
Innovative brands can provide trustworthy embedded finance options that encourage repeat purchases and loyalty through enhanced rewards
Keeping AI biases out of digital customer journeys 

Keeping AI biases out of digital customer journeys 

30 May 2024
Biases in AI are inevitable. This should in not discourage organisations from using AI, as biases play a decisive role in improving outcomes
Peer-to-peer: the challenge facing retailers
22 May 2024

Peer-to-peer: the challenge facing retailers

Retailers can give their customers an experience and products they are currently searching for elsewhere, while adding value to the brand
The future of customer experience: strategies for unlocking ROI

The future of customer experience: strategies for unlocking ROI

16 May 2024
Forrester VP principal analyst Maxie Schmidt reveals how business executives and CX professionals can realise the ROI of customer experience

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