What will it take to enable a true circular economy?

Virtual Roundtable

October 5, 2021

2:00 pm


Every year around the globe, we throw away 300 million tons of plastic. Combined with the climate crisis and a growing population, plastic waste is just one reason why we need to work towards a circular economy. During this virtual meeting, we will discuss what needs to be done to achieve a circular economy and what businesses can do to help deliver it.

A linear economy is one where we use natural resources to create products that are ultimately designed to be thrown away after only a few uses. 

In contrast, a circular economy is focused on sharing, repairing and recycling products and the materials they are constructed from. It is an economic system that aims to keep the materials we use in play for as long as possible. By keeping products in use for longer, we use fewer natural resources from the earth, create less waste, and reduce carbon emissions.

We all have a role to play in creating a circular economy. Consumers are increasingly demanding products that contain recycled content and that have a better environmental footprint – and brands are responding to their concerns. Governments can help too, implementing regulations that favour advanced recycling and collection infrastructure.   

But ultimately this problem cannot be solved by manufacturers or brands alone.  It will take the entire value chain working together.  And there is a huge incentive to solve this problem: with the right processes and technologies, businesses can start to recoup the $4.5 trillion that is currently wasted in today’s “take-make-waste” business model.

This virtual meeting will discuss what business can do to move towards a true circular economy model. Join us to discuss this critical issue and explore what your peers across industry are experiencing and how they are reacting to this challenge.

The questions we will explore

During the meeting we will focus on questions such as:

  • How can products be designed to extract the greatest value from materials by avoiding unnecessary waste and obsolescence? How can single use items be redesigned into multi- use items?
  • How can current business models be reinvented to move away from single ownership of products and towards the sharing or reuse of products? And what part can reverse logistics play, where waste is collected and use as a valuable asset?
  • What part does collaboration play? How can industry work together to influence other parts of the ecosystem – regulators, waste management and recycling firms, local government, and consumers?
  • What is the regulatory environment needed that will incentivize change without damaging industry? And how can regulation support the full potential of advanced recycling technologies that must be part of the solution set?

Ultimately, we still need to collect the waste and to do so efficiently. But to solve this problem completely, all members of the value chain need to be fully connected, reinventing how business is done and exploring new technologies and considering what’s possible. How will we achieve that? We are confident that the discussion around the table will uncover at least some of the answers. 

Who is invited?

We are looking for people who have a genuine passion for sustainability and a real drive to solve this critical problem. The event is designed for senior decision makers including: CEO and other C Suite executives; heads of sustainability including Chief Sustainability Officer; Heads of R&D and Innovation; and Heads of Packaging. Delegates will work at large (500+ employees) organisations in the following end markets: hydration, consumer durables, cosmetics, FMCG, eyewear, electronics, textiles, retail, fashion, and automotive.

Be one of 6 senior business decision makers around our virtual table. For any inquiries, please contact Mergim Begolli, on 0208 349 6458 or email m.begolli@business-reporter.co.uk

The virtual roundtable is brought to you by Eastman and is exclusively for senior executives as mentioned above. Registrations of junior professionals, consultants, solution providers or other sellers to this market will not be accepted. To be eligible you must be employed by a corporate legal entity such as a private company: if you are a sole trader or in a partnership other than a legally incorporated partnership, we will be unable to offer you a place.

When you register, we will ask you for your corporate email address which we will share only with the event sponsor(s). See our privacy policy.