Solving the financial literacy crisis: how Zogo revolutionizes financial education

Financial literacy is the key to not only surviving but thriving financially. It’s the backbone of your ability to make the best, most informed financial decisions for your circumstances. 

Yet despite its importance, financial literacy is alarmingly low among American adults. Fewer than one in two Americans can pass a basic personal finance test.

Zogo is closing this detrimental financial literacy gap by reinventing financial education from the ground up. Using behavioral psychology, learning science and gamification, Zogo’s suite of award-winning education tools makes learning about finance more effective, engaging and fun than ever before.

Zogo’s flagship product, a free app, has gained traction with learners by meeting people where they already are: on their phones.

“We are mobile-first and available in users’ pockets 24/7 for whenever they need financial information,” says Shyam Pradheep, General Manager of Zogo. “We make sure to break down the jargon to make it easy for learners to understand.”

The Zogo app unpacks hundreds of complex financial topics into bite-sized lessons to make them more digestible and easier to remember. Even better, the app motivates users to want to learn more by offering real rewards as an incentive.

“It’s super helpful to have Zogo there to teach me the most basic to the more complex skills I need to know,” says App user Allison MacDougall. “And being able to get rewarded and see your progress is really motivating to continue learning.”

It’s not just learners who benefit from the Zogo app. Financial institutions and other businesses have partnered with Zogo to not only improve their community’s financial literacy but also achieve their business goals. Organizations can leverage Zogo to reach new audiences, deepen relationships with existing customers, promote products and services and gain actionable insight into their community.

“Zogo helps us connect with a lot more people, and also know where those people are and what they’re most interested in,” says Scott Murphy, VP of Marketing at Public Employees Credit Union.

Customizing the standalone app or embedding the Zogo curriculum into a brand’s app or website creates a one-stop-shopping financial wellness experience for individuals and institutions alike. 

Improve your community’s financial literacy by contacting the Zogo team today.

Improve your community’s financial literacy by contacting the Zogo team today.