Recruitment: going global

Mark Hedley at G-P considers how to break into the new world of global workforce recruitment

 

If the future of work isn’t on your business agenda, consider yourself behind. Constant labour market shifts, ever-changing talent trends, and the rapid acceleration of technological advances have employers and employees rethinking work dynamics.

 

Business leaders everywhere need new ways to navigate the shifting employment landscape, with a keen eye on how to recruit, hire and manage their workforce effectively, in order to scale their business and be successful.

 

Agility and adaptability are quickly becoming the common denominator amongst businesses that are getting it right. The future of business is borderless and flexible. This is not a discussion of remote, in-person or hybrid workforces. But rather how companies can find the best talent, to drive their business forward, regardless of where their physical location is or isn’t situated. 

 

What does this look like in practice? Nearly a decade ago, the employer of record (EOR) industry was founded to help businesses go global and hire employees compliantly in any country, without a legal entity.

 

Today, global expansion and the business requirements to pursue it have become increasingly complex and services offered by traditional EOR service providers are no longer enough - in fact, the one-size-fits-all products can create additional challenges for companies to navigate.

 

Enter global growth technology - a new category of HR technology driven by the demands of the ‘everywhere workforce’ and designed to make global possible with solutions centred around providing rich insights and global expertise, removing the friction for global expansion, and ensuring compliant employee lifecycle management. 

 

Why isn’t international recruitment ubiquitous?

Scaling globally is a traditionally daunting task. The cost and complexity of establishing legal entities and ensuring compliance with local labour laws can present significant barriers that potentially create more problems than they solve. 

 

Overcoming entrenched – and outdated – views can also be a challenge. Historically, international recruitment has been viewed as ‘expensive,’ ‘complicated,’ ‘risky,’ and ‘stressful’ by some senior executives. Oftentimes these perceptions are a case of “you don’t know what you don’t know.” These same senior executives are pushing forth business goals that require talent in high demand and short supply.

 

HR and talent teams asked to toe the line need to consider how to re-educate leaders on new approaches to global growth and the benefits of a global recruitment strategy. 

 

Making global happen

Businesses of all shapes and sizes are expanding their recruitment horizons far beyond what they previously thought possible. Technological advances, coupled with the right partners, are helping to remove many of the complexities that used to mandate all companies follow the same set of steps and meet the same criteria to successfully achieve their global recruitment goals. 

 

From predictive analytics tools and automation solutions to artificial intelligence platforms like ChatGPT, the impact of technology on international recruitment has been rapid, significant, and irreversible.

 

Global growth technology is the next natural step in delivering everything a company needs for global growth. Businesses can build compliantly and find and hire global teams anywhere with advanced products that provide powerful insights and expertise to help inform expansion decisions.  

 

Global growth technology can quell reluctance and fears of going global, removing much of the perceived heavy lifting. Leading solutions, such as G-P’s recently announced G-P Meridian Suite, enable businesses to find, hire and manage both employees and contractors in hundreds of countries simultaneously, without having to first establish their own entity in each country – something that has previously proved a major barrier.

 

Putting such powerful tools at businesses’ fingertips also gives them the means to create, support and manage the diverse needs of an ‘everywhere workforce’ through a single, central platform, helping them build their global teams quickly, compliantly, and effectively.

 

The future of recruiting

In this new world of work, embracing a global mindset and deploying global growth technology and strategies are fundamental to success. With the global growth technology available today, the benefits far outweigh the challenges.  

 

‘Going global’ delivers instant access to a talent pool of over 350m knowledge workers around the world providing companies with new perspectives, insights and expertise. Less time and fewer resources are needed to meet recruitment goals - a huge advantage when many companies are asking HR to do more with less. 

 

With the right talent on board, delivery of products and services is more efficient, improving customer service. Companies can increase international market share and gain a competitive edge. The list goes on.

 

The future of work and the future of recruiting go hand-in-hand. Forward-thinking companies and business leaders know they must adapt or fail. The path forward is growth made possible, teamwork made possible, and global made possible for everyone, everywhere. 

 

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Mark Hedley is Vice President, Talent Recruiting at G-P

 

Main image courtesy of iStockPhoto.com