How machine learning and robotics are sparking a revolution in property marketing

Samy Jeffries, Chief Customer Officer, Giraffe360

Capturing the essence of a property through high-quality visuals is crucial in the dynamic world of real estate, where a sale can stand or fall on the strength of the imagery. And Giraffe360, a UK-based AI and robotics company, is transforming this process with its cutting-edge technology. 

“At Giraffe360, we’ve created market-leading technology to allow property professionals to generate a plethora of marketing content – virtual tours, floorplans, videos, HDR still imagery – without any technical expertise or editing knowledge,” says Samy Jeffries, Chief Customer Officer.

Giraffe360’s innovation lies in its remarkable hardware, the Giraffe360 Go Cam. This device empowers realtors to capture comprehensive property visuals effortlessly. “A customer takes the camera to the property, places it on the tripod, and presses ‘Scan’. We take over 200,000 point-measurements using our in-house designed LiDAR,” explains Samy. This process ensures a full 360-degree view, with HDR imagery highlighting both interior and exterior details.

Assembled by intelligence

What sets Giraffe360 apart is its robust backend software. The data is processed by sophisticated, in-house AI models. “We have trained our machine learning models on tens of thousands of properties for providing amazing property content,” says Samy. One model blends multiple exposures for high image quality, while another identifies windows and doors, aiding in accurate floorplan creation.

After assets have been automatically assembled and fine-tuned, Giraffe360’s advanced editing suite gives users full control and personalisation over their content. Users can adjust saturation, white balance and contrast to achieve their desired look and feel, with a range of custom presets and branding options that can be instantly applied.

This customisation is key for agents looking to differentiate their listings and build their brand identity. “Our editing suite and branding capabilities allow our customers to put their own mark on their content and push those across all the platforms they use to market properties,” adds Samy.