How underdog e-commerce companies can thrive in a landscape dominated by industry Goliaths

Rytis Lauris, Co-Founder and CEO of Omnisend

In e­-commerce, there are two major groups: the giant players that consumers all know and the small to medium-sized e-commerce businesses with fewer resources at their disposal. It’s a story as old as David and Goliath. 

While it may seem like an unfair fight, having the right tools to compete is essential to success. And who else would dare to create a tool which organisations can use to successfully compete with the Goliaths of the world? A small, bootstrapped business, of course.  

Being an underdog today isn’t a bad thing. In fact, Omnisend is proud to call itself one. Omnisend is an email marketing automation provider that knows how hard it is to compete with larger name-brands, and what it takes to succeed.

The underdog role has its advantages, because it allows Omnisend to focus exclusively on its customers. By understanding the needs and challenges of e-commerce underdogs, Omnisend has built a top-tier, affordable solution that helps e-commerce businesses increase sales at scale – and successfully compete with larger brands.   

Challenges of bootstrapped e-commerce businesses 

The most common challenges facing smaller e-commerce businesses are a lack of financial resources and business operators wearing too many hats. Because of these, the focus becomes more on the day-to-day execution instead of building customer relationships. 

The shopping experience with large brands is often cold and transactional. This is an opportunity for smaller brands to exploit. Their adaptability and personal connection to their brand allow them to easily build trust and foster relationships with their customers. All they need is the right tool.   

How email marketing helps smaller businesses compete

To defeat Goliath, David needed a tool that cancelled out the giant’s advantages while allowing him to punch above his weight. For e-commerce businesses, Omnisend is that tool. Email marketing, sporting a best-in-class ROI of 36:1, helps small brands level the playing field by delivering relevant and consistent shopping experiences to customers, especially from automation. 

Behaviour-based automated emails are sent to shoppers who take specific actions, such as abandoning a shopping cart. Because they are individually triggered based on users’ actions, they are a relevant message at a relevant time – converting 28 times better than scheduled marketing emails. The best part for small business owners is that, once they are set up, they continue to work, even while they sleep. 

Omnisend offers all the tools businesses need to be successful, such as email automation, segmentation, list growth forms and an easy-to-use email builder, complete with pre-built templates for each. And because customer relationships matter, Omnisend offers free, 24-7 live customer support for all customers, even those on the free plan.

That’s how a David beats a Goliath in today’s e-commerce environment. 

See how much Omnisend can help your business grow at www.omnisend.com