In today’s digital world, where a massive amount of data is generated at an astonishing speed and volume through numerous mobile technologies and the Internet of Things (IoT), the majority of organizations struggle to uncover accurate business insight from hundreds of sources, applications, and systems that can potentially help them understand new market opportunities, customer challenges, and expectations, and make smart business decisions for a successful future.
For this, they need to consolidate, cleanse, and categorize datasets from multiple internal and external data sources, including CRM, ERP systems, data aggregators, and third-party sources. Unfortunately, many companies lack consistent access to clean and current data, which can lead to a myriad of problems, including siloed systems, bad customer experiences, and compliance risks.
To address this, many leading companies with highly complex, incomplete, outdated, and duplicate datasets are turning to Master Data Management (MDM) solutions to meet basic data quality standards and increase the overall health of their organization’s critical data.
MDM can create a 360-degree view of all entities across the organization, such as suppliers, customers, products, locations, and assets, to support analytics in business decision-making and data streams in key operational applications. This consolidated view is valuable to all teams in an organization, from sales and marketing to finance and customer success.
To provide valuable tips on how to take advantage of MDM solutions, leading master data management company Stibo Systems has published an eBook titled "Transforming Business with Master Data Management (MDM) For Dummies," which explores the importance of Master Data Management, the need for an MDM System, and methods of architecting a Master Data Management Solution.
You can download the free copy of this eBook to get expert advice from Stibo Systems on topics such as:
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