Transforming the tobacco industry with innovative and sustainable filter solutions

Robert Pye, CEO, Filtrona

Filtrona has a long and successful history, and has been producing filters since the 1920s. Today, it is the independent global market leader in the design, testing and manufacture of specialty filters for the tobacco industry.

 

Filters are an essential component in delivering the desired taste profile and sensory experience for consumers. They also enable tobacco companies to differentiate themselves in the competitive and highly regulated tobacco market. Although they look simple, filters require highly specialised production expertise, high-tech machinery and advanced knowledge in filtration, design and raw materials.

 

These demanding requirements make Filtrona the preferred choice for tobacco manufacturers because the company is a one-stop shop provider with a global reach. It is also the only filter supplier with its own patent portfolio. Filtrona currently holds more than 600 patents for its filter technologies and a filters library with more than 12,000 filter specifications.

 

As the world’s largest manufacturer of sustainable filter solutions, Filtrona is helping to drive the industry towards converting to plastic-free, biodegradable filters. The company aims to reduce the industry’s carbon footprint for the greater good and help its customers meet environmental regulations.

 

Filtrona recently introduced the Rip-a-Tip™ filter for the roll-your-own market. Made entirely of cellulose, the filter is plastic-free and fully biodegradable, supporting the company’s ESG goal of offering a complete portfolio of plastic-free products by 2050.

 

From product design and testing to prototyping and commercial production, Filtrona helps tobacco companies enhance their brand and product portfolio through product innovations, advanced technology and sustainable solutions. These services are supported by Filtrona’s nine manufacturing sites, two innovation centres, accredited lab testing services and a Centre of Excellence for sustainability.

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