Why integrating your loyalty marketing toolset is a must

Management

Sponsored by Comarch

Łukasz Słoniewski, Head of R&D - Loyalty & Marketing Solutions

Over the years, along with the introduction of new channels such as e-commerce and social media, organisations have faced key loyalty marketing challenges by adding points solutions and new tools to the existing ecosystem. Many of these processes are well-designed and provide them with valuable customer data. However, as a result, the majority of enterprises now struggle to maintain a large ecosystem of disconnected tools that are difficult for their marketers to operate.

These are the same marketers who, due to Covid-19, have to deal with fewer resources and even higher demand. Their abilities to operate such a toolset are limited – and they don’t do it efficiently, because available solutions aren’t integrated, the processes aren’t smooth and data exchange is inefficient. It’s a great amount of work not only for marketing but also for the IT and operations teams. It also works out very expensive in the long run.

Under such circumstances, using data efficiently and building a seamless customer journey becomes extremely challenging. The answer to these problems is connecting the dots thanks to system integration. Joining up loyalty marketing solutions translates into simplifying the entire environment and increasing the efficiency of all processes, including data analysis, understanding customer needs, communication management, creating and maintaining a loyalty programme, managing customer appreciation and more.

How can you start the process of integration? Is there any ready-made, all-in-one solution for loyalty marketing available on the market? Does it provide the flexibility required for constantly evolving customer behaviour? And does a better, simplified solution come with a higher price?

Watch the video above to see Łukasz Słoniewski, Head of R&D – Loyalty & Marketing Solutions at Comarch, as he offers his insight into why integrating multiple solutions for loyalty marketing is so essential in the long term and how organisations can increase the efficiency of processing and monetising their customer data with modern technologies.

To find out more about the issues discussed and learn how an integrated platform can transform your loyalty marketing processes, visit comarch.com