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Management

AI beyond the buzzword

AI beyond the buzzword

27 Feb 2025
Businesses don’t want to miss the boat when it comes to AI, but the right balance must be struck: maintaining cultural integrity and upholding ethical standards
Loyalty in the age of information

Loyalty in the age of information

27 Feb 2025
Jeremy Swinfen Green explores some of the ways businesses can navigate loyalty when so much information about alternatives is at the customer’s fingertips
Can the online customer experience remain intact in a world bereft of third-party cookies?
27 Feb 2025

Can the online customer experience remain intact in a world bereft of third-party cookies?

How AI-driven technologies and a shaping paradigm shift are expected to make the prolonged debate about established martech practices irrelevant
Mind the data gap

Mind the data gap

24 Feb 2025
By rolling out AI applications that require less manual upkeep, companies can bridge the expertise gap and unlock new sources of productivity
Europe’s EV market at a crossroads

Europe’s EV market at a crossroads

24 Feb 2025
By investing in EV transition now, businesses can accelerate their sustainability timelines and meet regulatory demands in the future
Agentic AI: smart marketing's new wingman 
24 Feb 2025

Agentic AI: smart marketing's new wingman 

Marketers embracing agentic AI will unlock efficiency and personalisation, if they strike the right balance between automation and human oversight
Wealth management for professionals

Wealth management for professionals

24 Feb 2025
Financial security isn’t just about salary. It’s about structured investment planning, tax efficiency, and access to asset classes that promote wealth growth
Keeping personalisation ethical and compliant

Keeping personalisation ethical and compliant

21 Feb 2025
Personalisation doesn’t just drive sales, it drives customer acquisition, loyalty, and lifetime value. However, it comes with a significant caveat

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