Maximising revenue through smarter use of your Customer Data Platform
Tuesday, 28 Nov 2023
4:00 PM - 4:45 PM- Centralising data in a single location – where are the challenges in analysing buyer behaviour?
- Which metrics matter most when proving the value of a CDP to revenue generation
- Integrating your CDP into your martech to maximise revenues
Featuring:
Kevin Craine, Host, MarTechTalk
Priyal Borole, VP/Director MarTech and Communications Delivery, OneMain Financial
Pratyush Sinha, Head of Marketing, Blenheim Chalcot
Nagendra Shukla, Co-Founder, UnBound
Ronald Gerlach, Chief Marketing Officer, Gaubert Oil Company
Join our next episode of MarTechTalk with Kevin Craine, who hosts a panel discussion that will explore:
- Centralising data in a single location – where are the challenges in analysing buyer behaviour?
- Which metrics matter most when proving the value of a CDP to revenue generation
- Integrating your CDP into your martech to maximise revenues
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Featured Speakers
Nagendra Shukla
