The martech transformation in financial services: improving the customer journey
Tuesday, 29 Oct 2024
4:00 PM - 4:45 PM- Where your current customer journey is failing to explain product complexity and intricacies
- How best to use video at your key customer journey touchpoints
- Which video activity is the most effective at achieving your goals
Featuring:
Kevin Craine, Host, MarTechTalk
Ilias Tsatalmpasidis, Growth Marketing Director, HyperJar
Yemi Oluseun, Programme Director - Business Transformation Strategist, The Change Hive
Laurence Clayton-Trotman, Senior Customer Success Director, Brightcove
The integration of martech within the financial services sector heralds a significant shift in how institutions engage with customers and optimise their experiences.
Martech tools enable financial institutions to understand customer behaviour, anticipate needs and deliver personalised experiences across various touchpoints.
Join our next episode of MarTechTalk with Kevin Craine, who hosts a panel discussion where we’ll explore:
- Where your current customer journey is failing to explain product complexity and intricacies
- How best to use video at your key customer journey touchpoints
- Which video activity is the most effective at achieving your goals
Join this panel discussion to learn how martech can help you transform your customer engagement for the better.
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