The Z factor – October 2021

The Z factor – October 2021

 

Generation Z are stereotyped as oversensitive, “woke” and addicted to their phones – but like any new generation, they’re both misunderstood and underestimated by previous ones. And, by 2025, they’re forecast to make up a quarter of the workforce. Business Reporter talks to some of its members, and looks at how businesses need to adapt to harness Gen Z’s energy and passion.