Author: webeditor
NHS spending on obesity is soaring as junk food companies pour millions of pounds into advertising unhealthy products in the UK, a group of leading charities has warned. The 18 top-spending crisp, confectionery and sugary drinks brands are paying out... Read more
Author: webeditor
WPP has cut its full-year revenue forecasts after slowing demand from consumer goods firms in the second quarter dented its interim performance. The advertising giant posted a 1.9% rise in revenue to £7.4 billion in the first six months of... Read more
Author: webeditor
When done well, programmatic advertising provides brands with more transparency over where their ads appear and makes media buying cheaper and more effective. Yet the buying of digital ad inventory using a combination of first- and third-party data and a... Read more
Author: webeditor
Broadcasting giant ITV endured a fall in revenues at the start of the year and expects the TV advertising market to remain tough as it grapples with an “uncertain” economic environment. The group, home to shows such as Britain’s Got... Read more
Author: webeditor
Sky has said rising costs from screening Premier League football and a “weaker UK advertising market” has dragged on profits. The broadcaster saw an 11% drop in operating profit to £1.01 billion in the nine months to March 31 as... Read more
Author: webeditor
Mental health charities have slammed so-called “Blue Monday”, branding the day as merely a “yearly PR event”. The third Monday of January, Blue Monday is supposedly the most depressing day of the calendar year. It is often accompanied by advertising... Read more
Author: webeditor
Lastminute.com has been warned that its deals must be available to consumers at the time they are advertised following a complaint about “misleading” pricing. A woman complained to the Advertising Standards Authority (ASA) that she was asked to pay an... Read more
Author: webeditor
A rail executive has admitted that an “absolutely shocking” advertising campaign urging passengers to contact the union at the centre of a bitter dispute over changes to the role of conductors was a mistake. The move by Southern Railway led... Read more
Author: webeditor
A watchdog has called for more changes to broadband advertising after finding that consumers have a low understanding of the speed they need and are unlikely to receive the headline claims quoted by providers. A study for the Advertising Standards... Read more
Author: webeditor
Broadcasting giant ITV has warned over a slump in television advertising amid recent “political and economic uncertainty”. The group – home to shows including The X Factor and comedy drama Cold Feet – said TV ad revenues fell 4% in... Read more
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