Category: Customer Experience

Future of retail supplement, East India Company, Booking.com, Aldi

BR Online: Future of Retail

Author: webeditor

In this issue of Business Reporter Online we talk to Booking.com CEO Gillian Tans about how the website’s digital innovations keep its travellers happy and Sanjiv Mehta, CEO of the relaunched The East India Company on how consumers are in... Read more

How to turn customers into “brand ambassadors”

Author: webeditor

Audience attention spans have changed. Back in 2000 it was 12 seconds – now it’s estimated at only 8 seconds. Marketers and advertisers are going out of their way trying to catch customers’ attention. It seems at times that they... Read more

Breaking down internal silos to improve customer service

Author: webeditor

In an ideal world silos would exist within companies for organizational and structural purposes, but be invisible for customers and ease – not stifle – customer experience. In the real world, a recent survey from the American Management Association showed... Read more

Content marketing – journey to the hearts of customers

Author: webeditor

As the fight for the customer intensifies, companies are increasingly turning to content marketing to build a deeper emotional connection with their customers. Toni Ambler, head of travel company Contiki has taken content marketing to a whole new level. “When... Read more