Digital Transformation: are you ready?

In marketing, true digital transformation is an ongoing evolution of attitudes and capabilities, not achieving digital nirvana.

Thanks to the havoc of 2020, businesses don’t have a choice but to transform. According to Cisco Systems, “At least 40 per cent of all businesses will die in the next 10 years… if they don’t figure out how to change their entire company to accommodate new technologies.”

The pace of change has always been rapid in digital marketing – from algorithm updates, data privacy legislation and new tools and technology, to fierce competition and changing customer expectations, the landscape shifts often and without warning.

Most organisations have embraced some form of digitisation. But the act of true transformation is one of capability and culture. From being solidly set up for marketing on your terms, to thriving in a constant state of flux, you need to be ready for anything.