Digital transformation opportunity in the Western Balkans

Vladimir Lučić, CEO of Telekom Srbija

Telekom Srbija is Serbia’s largest telecommunications and multimedia provider and a market leader in Southeast Europe. It has already shown strong growth potential, with rapid transformation in recent years. We are a strong engine for change and are driving the creation of a ‘Serbia 2.0’ that’s fit for a bright digital future throughout the Western Balkans.

Over the past five years, Telekom Srbija has substantially evolved by digitalising its services in line with Serbia’s digitisation strategy and establishing itself as the leading exclusive content provider in the region. Moreover, Telekom Srbija’s current strategy makes us different from others – we are now somewhere between being a standard telco operator and a digital content platform.

We have recognised quickly where the global market is moving. This means we have kept our focus on internet connectivity by building a powerful fibreoptic infrastructure. Also, we enabled new ways of generating revenue by investing in the creation of excellent digital TV content – that is why we are proud to say that Telekom Srbija has become the leader in TV content production in our region. Unlike some other telecommunications providers, we have not relied on generating revenue solely from standard services.

Our forthcoming rollout of the 5G telecommunications network will enable 60 per cent of Serbian residents to gain access to 5G connectivity. At the same time, our 4G network extension across the Republic of Serbia will deliver 4G service capability to nearly everyone in the country.

In 2022 we will be the first Serbian company to receive an international credit rating from renowned agencies. Telekom Srbija will also issue a €500 million corporate bond which will be invested in optical infrastructure, the mobile network and in the expansion of our business.

We are keen to accept new challenges and to continue taking part in the most exciting period of Serbia’s rapid economic growth, guided by our vision to be a trusted partner in the new digital era.

Seize a unique opportunity to invest now in the digital transformation of the Western Balkans