Don’t hinder digital innovation with inadequate video infrastructure

From theme parks to banks, video infrastructure delivers a cutting edge

In its trademark style, a multinational media and entertainment conglomerate has taken a truly innovative approach to employee training. At its popular theme parks, employees begin their shifts each day with a customised video briefing on a tablet that delivers up-to-date information on assigned tasks, events at the park and guests requiring specific accommodations. Employees are empowered with the right technology and information at the right time to go the extra mile for customers.

Video can help foster a deep sense of community and belonging while increasing shareholder value – as one leading US bank knows first-hand. Following a major acquisition, the bank launched a customised video resource centre on its corporate portal featuring real bankers around the country discussing their work. Enhanced by automated translations, the videos answered customer questions, spotlighted local branches and emphasised the bank’s unwavering commitment to customer communities during the transition. Meanwhile, the bank leveraged its EVP to create a searchable library of internal how-to videos, giving employees on-demand answers to common IT questions. Implementing this self-service model resulted in a 26 per cent reduction in IT help desk requests within just six months.

For US government agencies, security is always top of mind – especially when it comes to sensitive video content. One federal civilian agency’s approach to video security and governance involves multiple protection layers – including policy-based approval processes before videos are published, granular access controls and blocking of unauthorised actions to meet the US government’s most stringent requirements. What’s more, video analytics capabilities provide managers with user-level viewership insights to ensure that employees watch compliance and cybersecurity training content in a timely manner – enhancing the agency’s security-first culture.

Among individuals participating in daily video meetings, 57 per cent “strongly agree” that in the next year, they want to make more video meeting content available to larger audiences via one-to-many webcasts. One of the world’s largest video conferencing platforms is delivering on this widespread expectation through EVP integrations that extend its reach. And the journey continues. The company is super-charging its customer experience platform with embedded videos and robust transcription and translation to make content accessible for everyone.

These stories of organisations at the forefront of the video revolution can offer guidance and inspiration for those starting their journey – so they can plan for what’s next.