Hyper-convergence: the cloud on your terms

Data is the lifeblood of modern digital business – but why should hybrid business models employ dynamic data management?

To say the working landscape has changed over the past 18 months or so would be a major understatement. Most organisations have had no choice but to implement years’ worth of digital transformation in mere days, sparking the cloud revolution we all knew was imminent. Cloud storage is now omnipresent, woven into the DNA of any digital business, but how organisations leverage the cloud is completely different. What was once a simple vehicle for conveniently and securely storing data is now an engine of productivity and a driver of change, particularly when it comes to media enterprises.

Data is the driving force of any modern digital business. It needs to flow in a controlled and methodical pattern, supplying vital business functions by being available on demand to those who need it and to be accessed across multiple global sites. Naturally, this flow has been complicated by the move to a more remote methodology, forcing the hand of many businesses to lean further into cloud productivity than they ordinarily would. But while the medium may have changed, the work has not, especially for the media production industry.