Digital Transformation Category


Driving commercial benefits from brilliant customer experience design

Apr 08, 2016Comments off3243 Views

Customer experience design is being heralded as the path to business success. Commercial foundations: Start by developing the customer experience framework that balances business objectives


Capitalising on an Immense Opportunity to Avoid a Huge Risk

Feb 26, 2016Comments off5004 Views

Uber, Netflix, AirBnB and Kodak, all firms that have seen digital impact them, some by creating a business, some destroying one. Organisations of all sizes


Three reasons programmatic video is changing the game

Feb 15, 2016Comments off1114 Views

By James Patterson As everything shifts to digital, the power of now — and the immediate gratification that comes with it — is especially relevant for TV


The three rules for building an engaged organisation

Feb 05, 2016Comments off1538 Views

By Wim Stoop, Product Marketing Manager, Jive Software Today, companies must engage employees and customers in more meaningful, simple and social ways. It’s not about adopting


Keeping your data safe in the world of cloud

Feb 05, 2016Comments off1187 Views

By Darin Welfare General Manager and VP Sales EMEA We live in a world where cloud storage is becoming a part of our everyday life. We


Putting the customer in the boardroom

Feb 01, 2016Comments off3220 Views

By Maggie Buggie, VP Global Head of Digital Sales and Marketing, Capgemini Marketing teams are seizing the digital opportunity to reconnect with their customer in new ways


Avoid being the next victim of cyber-crime

Jan 14, 2016Comments off3312 Views

By Joseph Carson, Head of Product and Cyber Expert, Arellia Every advanced persistent threat uses application vulnerabilities and privileged accounts to gain access so they can reach


The hard truth about omni-channel strategies

Dec 01, 2015Comments off4701 Views

By Garry Lee, CEO, RedEye Omni-channel is the next step in the evolution of multi-channel marketing. Omni-channel is a strategy that delivers a personalised, relevant and timely message