Customer-isation: Creating meaningful brand experiences

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Engage Works, an interconnected experiences group based in London and Dubai, is expert in delivering impactful, cutting-edge experiences for some of the world’s leading brands.

With new technology making it easier than ever for businesses to get to know people’s preferences, routines, habits and emotions, customers are coming to expect more from the brands fighting for their trust, loyalty, attention and money.

Today it’s not enough for a brand to just ‘show and tell’. People seek and crave interactions that are unique, sharable, emotional and empowering. Whether it is a retail setting or a workspace environment, new technologies are providing brands the tools they need to connect with audiences in more meaningful, impactful ways.

“We have entered the age of personalisation, and companies that are being smart about utilising interactive technologies are finding that the enhanced, seamless experiences they are able to give people actually create deeper connections and more human relationships between brand and customer,” says CEO and Founder of Engage Works, Steve Blyth. “And these experiences become what differentiates companies from their competition, and build brand loyalty for the future.”

Engage offers its clients the rare opportunity to explore the latest emerging technologies in its hands-on innovation lounge, Flux. With locations in both the UK and Middle East, Flux is one of the only places in the world professionals can go to get a glimpse of the future of business and the power of interconnected experiences.

Contact Engage Works to find out more


 

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