Digital Content Summit 2014: Jessica April

Global Head of Strategic Partnerships, Reuters News Agency

- Brands breaking news
- Expanding campaign lifespan
- Developing a loyal customer base

Event Host: Mark Palmer

Digital Content Summit 2014: Russell Zack

Vice President and General Manager (EMEA), Kaltura

How to ensure that your business delivers the right digital video content to the right people and customers.
Event Host: Mark Palmer

Digital Content Summit 2014: Dan Madden

Senior Marketing Manager, Coull

What kind of device is used most frequently to share videos, and what does this mean for businesses?
Event Host: Mark Palmer

Digital Content Summit 2014: Luca Forlin

Head of International Strategic Partnerships, Google News and Magazines EMEA

Why daily interactive content is important and how the global online news landscape is changing.
Event Host: Mark Palmer

Digital Content Summit 2014: Dan Madden

Senior Marketing Manager, Coull

-
-
-

Event Host: Mark Palmer

Digital Content Summit 2014: Carey Baldwin Hennigar

Global Business Development, Reuters News Agency

- Biggest challenge: Quality vs Quantity
- A more engaging content
-

Event Host: Mark Palmer

Digital Content Summit 2014: Dan Madden

Senior Marketing Manager, Coull

- Programmatic advertising
- Examining metrics
-

Event Host: Mark Palmer

Digital Content Summit 2014: Russell Zack

Vice President and General Manager (EMEA) Kaltura

- What technology to use
- Software to manage video
-

Event Host: Mark Palmer

Digital Content Summit 2014: Jessica April

Global Head of Strategic Partnerships, Reuters News Agency

- Customer loyalty
- Educating the audience
- Recognisable brand names

Event Host: Mark Palmer

Digital Content Summit 2014: Jessica April

Global Head of Strategic Partnerships, Reuters News Agency

- Relevant and credible news sources
- Statistics and information
- Opinion - why it matters

Event Host: Mark Palmer

Digital Content Summit 2014: Jessica April

Global Head of Strategic Partnerships, Reuters News Agency

- The power of Twitter
- Social media
- Connection with consummers

Event Host: Mark Palmer

Digital Content Summit 2014: Russell Zack

Vice President and General Manager (EMEA) Kaltura

- Messages through video
- In store spots
- Internal communications

Event Host: Mark Palmer

Digital Content Summit 2014: Russell Zack

Vice President and General Manager (EMEA), Kaltura

- Value metrics
- Engagement metrics
- Distribution metrics

Event Host: Mark Palmer

Digital Content Summit 2014: Dan Madden

Senior Marketing Manager, Coull

- Smartphones
- Tablets
-

Event Host: Mark Palmer