10 ways retail and CPG drive business value with the data cloud

The pace of change in the retail, eCommerce and consumer packaged goods (CPG) industries continues to accelerate with customer demands around personalisation, speed and cost all increasing. Companies must implement new technologies as consumers embrace omnichannel shopping. The industry is searching for new ways to market to consumers as the media and advertising landscape transforms and the ongoing impact of the COVID-19 pandemic and its economic fallout is affecting everything from hiring to supply chains.

Retail pioneers are adopting the cloud to maximise their data. In doing so, they are personalising customer experiences, optimising fulfilment and inventory management and making smarter, data-driven merchandising decisions.

This eBook explores 10 industry-specific use cases for the Snowflake Data Cloud and highlights some of the innovative and exciting ways our retail, eCommerce and CPG customers are already unlocking the value of data to forge ahead in an era of uncertainty.

Download this whitepaper now