Why beauty AR is a must-have for cosmetic brands
Today, 57 per cent of beauty consumers prefer to research products online before buying.
They are also increasingly seeking experiences tailored just for them.
By 2025, nearly 75 per cent of the global population and almost all smartphone users will become frequent users of AR.
The power of beauty AR
By leveraging beauty AR and AI, cosmetic brands can make each shopping journey more personal, transforming how customers discover, experience and buy beauty products.
This not only creates unparalleled customer experiences but also helps improve business results.
For example, advertising beauty products with AR can boost conversion rates up to 94 per cent.
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